The Top 5 Reasons Why Timex Wants To Sell Its Watches In China

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If you’re a Timex lover, it might be time to start stocking up on backup watches. The company is planning to sell its watches in China, where demand for luxury timepieces is high. Why? There are a few reasons, according to Timex. Chief among them is the Chinese government’s crackdown on illegal luxury imports. This has made it difficult for other brands to compete and forced Timex to take action. Another reason is that sales of traditional watches are weakening in the United States. Meanwhile, sales of digital and smart watches are booming in China, which gives Timex an advantage. So what does this mean for you? If you’re a fan of Timex watches, you may want to start stocking up on backups. And if you’re not a fan but have an iPhone or Android phone, now may be a good time to get one!

Timex Watches are Losing Sales in the U.S

Timex watches are losing sales in the United States, and the company is looking to sell its watches in China. Here are the top reasons why Timex wants to sell its watches in China:

1. The Chinese consumer is more focused on value than quality.
2. There is a large market for affordable timepieces in China.
3. Chinese consumers are more likely to buy a new watch rather than an older model.
4. Chinese consumers are increasingly looking for unique and trendy timepieces.
5. The Chinese market offers greater opportunities for Timex to expand its brand awareness and reach new consumers.

The Chinese Market is Huge for Watches

There’s no question that the Chinese market is huge for watches. The country has a population of over 1.3 billion people, which means there’s a potential market for plenty of Timex watches. In addition to that, China is also one of the biggest economies in the world, meaning there’s plenty of money available to spend on watches.

One of the main reasons why Timex wants to sell its watches in China is because the country has a strong demand for fitness and sports watches. Chinese consumers are always looking for products that can help them stay active and healthy, and Timex knows how to meet that need. In fact, the company has even developed its own line of fitness and sports watches specifically for the Chinese market.

Overall, it’s clear that the Chinese market is huge for watches. Timex knows this well and is planning on capitalizing on it by selling its products in China.

Chinese Consumers are More Price- Conscious

1. Chinese consumers are more price-conscious than their counterparts in other countries.

2. Timex has seen a decline in sales in other markets, such as the U.S., due to increased competition from foreign brands.

3. The company believes that selling watches in China will give it a competitive edge and boost its revenue.

4. Additionally, Chinese buyers tend to be more willing to spend money on products that they believe are of high quality.

5. Selling watches in China will also allow Timex to better understand the needs and wants of Chinese consumers, which can help it develop future products that are more appealing to them.

Timex is Trying to Capture a Greater Share of the Chinese Watch Market

The timepiece market is growing rapidly in China, and Timex wants to capture a greater share of that market.

There are a few reasons why Timex wants to sell its watches in China. The first is that the Chinese watch market is growing rapidly, and there is substantial potential for growth. Second, Chinese consumers are increasingly looking for high-quality, affordable watches. Finally, the Chinese watch market presents unique opportunities for Timex because it has a strong brand name and extensive distribution networks.

Timex has made significant investments in its Chinese business over the past few years, and these efforts are paying off. In 2016, sales in China reached $1 billion – an increase of 20% from the previous year. Considering that the Chinese watch market is still relatively small compared to other markets like Europe or the United States, this growth indicates great potential for Timex’s continued success in China.


It seems like every day there is a new news story about how companies are looking to sell their products in China. Timex is no exception, and it has released a press release indicating that it wants to cede its share of the Chinese market to rivals Apple and Huawei. Here are five reasons why this might be a smart move for Timex: 1) The Chinese market is huge. According to Kantar Worldpanel, it was worth $2 trillion in 2016, which makes it the world’s second-largest economy after the United States. This means that there is an immense amount of potential for growth in the Chinese watch market. 2) domestic competition in China is fierce. There are many brands vying for consumers’ attention, and if Timex can’t keep up with the competition then it will quickly fall behind. 3) The Chinese consumer isn’t as brand loyal as their Western counterparts. When surveyed about who they would buy their watches from if restrictions were put on which brands could sell watches inside China, 83% of respondents said they would prefer more than just one choice available (compared to only 30% who said they would want only one option). This suggests that even if Timex couldn’t sell watches within China

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